Communications in CCI: how to promote your cultural and creative projects
Communications in CCI: how to promote your cultural and creative projects
Creative Europe in Ukraine together with the Association of Creative Industries of Ukraine conducted a series of webinars by Ukrainian communication specialists “Effective Communications for Cultural and Creative Projects”. The purpose of webinars is to explain how to create effective marketing communications to promote and disseminate information about cultural projects.
Creativity.ua prepared abstracts of each webinar.
Defining and working with the communications channels: the main insights from the first webinar for cultural managers
Speaker: Anna Burdina, Communications Manager, Manager of the American Independence Film Festival in Ukraine, organizer of the Ukrainian Film Days in Helsinki (Finland). She previously worked with the Odessa International Film Festival, the Molodist International Film Festival, and the GOGOLFEST International Festival of Contemporary Art.
Lecture notes and video of the webinar are available via the link.
Six stages of brand communication strategy: the main insights from the second webinar for cultural managers
Speaker: Olena Taranenko, brand strategist, partner of the Shadow branding agency, which develops brand strategies for companies representing small and medium-sized businesses.
Lecture notes and video of the webinar are available via the link.
Social Networking Analytics and Content Strategy for SMM: Highlights from the third webinar for cultural managers
Speaker: Zoya Lobod, co-owner of the digital agency LOBODS.
Lecture notes and video of the webinar are available via the link.
The universe of visual communications and a memo for junior designers: the main insights from the fourth webinar for cultural managers
Speaker: Yaroslav Belinsky, expert in visual communications and branding, graphic designer. Founder and chairman of the Design4Ukraine Association.
Lecture notes and video of the webinar are available via the link.
Tips, life hacks, mistakes in cooperation with the media and partners: the main insights from the fifth webinar for cultural managers
Speaker: Karyna Borzakivska, Communications and Partnership Manager of the Creative Industries Association of Ukraine (CIAU) and the Cannes Lions Festival representative office in Ukraine.
Lecture notes and video of the webinar are available via the link.